China's local clothing companies to accelerate the pace of entering the international market

Since the beginning of this year, the overseas merger and acquisition boom, one after another, many local clothing enterprises accelerated to enter the international market strategy pace.

While international brands have moved into China to gain market share, a large number of local clothing companies have also set sail for overseas acquisitions. Since the beginning of this year, China's capital outbound m&a boom, heavy news one after another.

While international brands have moved into China to gain market share, a large number of local clothing companies have also set sail for overseas acquisitions. Since this year, the motion that local dress group buys overseas fashionable brand, can say is quite frequent. Shandong ruyi acquisition Swiss luxury brands Bally, fosun buy Lanvin French fashion brand, la chapelle buy French brand Naf Naf, peak scored Switzerland outdoor Sports brand OZARK, coupled with the recent semir clothing to buy high-end children's Kidiliz and JWU11 % ownership enterprises, the company acquired Amer Sports, the group win the French luxury brand Carven, YNAP alibaba in hand... Such intense overseas investment and acquisitions are strong evidence of Chinese companies' interest in international fashion brands and companies, and their desire to move up the global value chain. Many local clothing companies are ambitious and want to expand overseas. I believe there will be more cross-border mergers and acquisitions in the coming months.

Merger and acquisition has always been the major theme of the capital market. In fact, the hot situation of Chinese capital overseas acquisition has lasted for a long time. From the beginning of 2017 to this year, overseas mergers and acquisitions continue to boom, blockbuster news one after another, many apparel companies have increased their horsepower, accelerating the pace of the strategy to enter the international market. There is no doubt that clothing enterprises acquisition integration of brand, build brand more comprehensive group is the main path of the enterprise to do strongly does, Chinese manufacturers are through the acquisition of international famous brands to climb up the value chain, by way of restructuring mergers and acquisitions extends to the whole industry chain, accelerate the construction of clothing brand cultivation and retail network, in order to become bigger and stronger textile and apparel business.